We provide hands-on marketing expertise for growth, start-up, turn-around or acquisition purposes.
When you need more experienced talent than you can afford, outsourcing makes sense.
When you need to expand – without adding to head count, outsourcing is the answer.
When you need help leading employees to change, outsourcing works.

Stratcom is not a consultancy.

We’re more hands on than that, with specific revenue goals.  We become part of the management team.
Typically, we carry one of your business cards as we represent the company with customers and vendors. Oftentimes we end up managing staff.  Our agreements usually last between 6 and 18 months. Sometimes they are shorter, for specific projects. One company kept us five years.

Outsourced marketing saves money,                                                                  while adding the talent you need to get to the next level.

- No long term commitment
- Saves the 25% cost of benefits off the top!
- Delays the fixed expense of an employee
- Establishes the strategic direction and tactical plan
- Trains employees

Outsourced Marketing is Flexible

- Focus on strategic planning
- Manage employees and staff
- Establish departmental procedures, policies and standards
- Work with Sales Associates
- Establish Sales Training content and methods
- Work Trade Shows

Growth Track

Companies grow in a predictable manner.
A successful idea and a passionate leader can fairly quickly grow to $12 million.  But then things change.

With an effective management team, sales pop to $25 million.  Then you begin to outgrow operating standards and the sales organization.  Systems and procedures that monitored a $12 million company, don’t work at $25 million.

To get to $50 million, new ideas and structures are needed.  Employees must adapt to change as you re-shape the corporate culture.

How do you maintain entrepreneurial energy as the company grows through these various stages?  What needs to change to reach the next level?  How do we do it?  How do you find the talent to grow with the dollars you have to invest?  Outsource Marketing can help fill the gap.

Describe your current situation. We may have some ideas that can help.

Turn-Around

Many companies find themselves on a sales plateau.  Perhaps market share has declined. Perhaps sales are simply flat. Sometimes they just need an outside perspective to spark an idea.

Let us take a fresh look, analyzing marketing basics to help find a new path to growth.  From reviewing financials to analyzing sales trends and sales performance, we can work with your team to create new paths to success.

Once the strategies are in place, we can also stick around for the heavy lifting to implement the plan.

Sales and Marketing are the core of your revenue engine.
We’d love to give it a tune-up!

Start-Ups

The key element to a start-up company is preservation of cash.  Stretching every dollar spent is how you buy the time to succeed.  Hixenbaugh has worked with a number of start-up companies on initial marketing strategies designed to get to market quickly and, well, cheaply.

Innovative distribution strategies. Creative launch strategies. Affordable communication plans.
If you need help getting to market when cash is tight, let’s chat. We may know a way you hadn’t considered.

Acquisition

Acquisitions are a particular challenge.  Brand strategies are critical at this stage, as decisions made now have long lasting effects.

At the same time, the Marketing work load skyrockets. Information and understanding are scare. Deadlines get extremely tight and important.

It is helpful to have someone with experience in brand management evaluate the brand equity before decisions are made on how the companies fit together.

Having sorted out the branding plan and sales strategies for a number of acquisitions, we can help efficiently implement brand standards for new products and marketing materials.

With an acquisition, you’ve purchased market share. Protect those customers and the revenue they generate by adding some additional marketing muscle to your existing team.

Tell us what’s going on. Maybe we can help.

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